In spite of the fact that the iPhone 5 is stated to be released at the end of the summer, tech analysts and bloggers still cannot accept the logic that a September release for the iPhone 6 and beyond may be “the new normal” for iPhone releases.
Take a landmark mobile device like the iPhone and release it every year at the same time, and very quickly you get millions and millions of “iPhone junkies” who rely on the clockwork iPhone release schedule to keep their tech-filled lives in healthy equilibrium.
But Apple’s decision to delay the usual release of the iPhone 5 — extending it months beyond the usual announcement at the WWDC, has left iPhone users and tech pundits feeling angry, frustrated, and lost. It would seem that an entire generation of iPhone 3Gs users, who purposely skipped over the iPhone 4 in hopes that the iPhone 5 would be a groundbreaking device, have had their patience frayed to the max, with some iPhone users even jumping ship for the iPhone 5′s natural rival, the Samsung Galaxy S II.
The 5 is due out in the next month or so, however, and once the next iPhone is release, the tech community will breathe a collective sigh of relief.
But in spite of the fact that Apple has clearly changed the release paradigm of the iPhone, many users and media types simply do not want to believe that the iPhone 6 will follow suit and be released in the late summer of 2012. And in order to justify their disbelief in Apple’s new release schedule, the iPhone 6 rumor mill has already heated up, with theories and rumors abounding that the September release will not be a groundbreaking iPhone 5, but rather an iPhone 4s, with the next big, bold iiPhone being released — as usual — at WWDC 2012.
Other iPhone 6 rumors are even more audacious, suggesting that the upcoming release of the iPhone will indeed be the 5, but that the iPhone 6 will come even sooner than the WWDC, being released alongside the iPad 3 in the spring of 2012.
All of these rumors, however irrational they may seem, are designed to shrug off the perceived “delay” of the next iPhone, and instead pin their hopes on a return to the usual iPhone release schedule on the iPhone 6. Beatweek recently wondered, “With the iPhone 5 seeing release date in the fall, will it be a substantial enough upgrade to merit keeping it on the market for a year?” suggesting that the iPhone 5 may turn out to be insubstantial enough to justify an iPhone 6 release less than 12 months after the 5.
Why September May Become “The New Normal” for iPhone Releases
There is no other tech community that is more self-deluded iPhone community. Perhaps due to the affability of Steve Jobs and the cultural artifact that is the iPhone, iPhone users and tech writers alike seem to live under the perception that if they believe it, it will come true. Of course, iPhone users have already tried to will the iPhone 5 to be released at this year’s WWDC, but to no avail. In their frustration, they’ve even convinced themselves that the iPhone 5′s delay has been purely accidental and unintended, as the Beatweek article argues: “The iPhone 5 is coming in the fall not by design, not by grand scheme, but because something went wrong.”
Let’s not live in a dream world about Apple or the iPhone: Apple has purposely moved back the release date of the iPHone 5, and there’s a good chance that they will keep this release schedule for the iPhone 6 as well.
The fact is, September is the perfect month to release an iPhone. September, after all, is the month when everyone finally comes back from vacation and gets back to work, and students of all ages return back to school. Since the iPhone is a product that people are more apt to buy when they’re living their normal lives and not while on vacation, releasing the iPhone at this time makes perfect sense — especially when people are lamenting the relaity that they have to get back to their mundane lives.
Also, September is close enough to the beginning of the holiday shopping months to capitalize on Christmas shoppers looking to get a really spectacular gift for their loved ones. If, for example, the iPhone 6 is released in late September of 2012, that would be just two months before Christmas shopping really ramps up.
Releasing the iPhone in the dead of summer, however, catches many people away from their regular lives, and spending their money on vacations and other summer activities.
We have to accept the fact that, no matter how jarring the late release of the iPhone 5 may be, it might very well be repeated for the iPhone 6 — and beyond.
By Michael Nace