iPhone 6 Could Be "Google Free" In 2013 | The iPhone 6 News Blog

iPhone 6 Could Be “Google Free” In 2013

Posted by Michael Nace on Tuesday Aug 7, 2012 Under iPhone 6 Opinion

iphone 6The replacement of Google Maps in iOS 6 with Apple Maps, and now the news that iOS 6 devices will not offer native support of YouTube, suggests that the iPhone 6 in 2013 could be “Google Free,” with even Google Search being replaced by Siri.

Back in June at the WWDC, Apple made waves by announcing it would replace the poorly-performing Google Maps iOS integration with its own Apple Maps. What we have seen of it thus far suggests that, if nothing else, Apple’s Maps will bring with it an aesthetic flair that was lacking in iOS’s Google Maps, plus point-to-point navigation and other features that have been sorely lacking.

Today, we’ve also got news that Apple will not be offering native support for YouTube in all iOS 6-and-beyond devices. Apple issued its statement via The Verge: “Our license to include the YouTube app in iOS has ended, customers can use YouTube in the Safari browser and Google is working on a new YouTube app to be on the App Store.”

This is a big deal for Google: to lose both Google Maps and YouTube from iOS 6 means that they will have considerably less ad impressions for their Google AdWords service, which has already seen a sharp decline in revenues over the past three quarters. For Google, which still relies on Apple’s popular iPhone and iPad to deliver more exposure for its ads via integrated Google services, this is bound to hurt their bottom line.


And there’s no reason to believe that the iPhone 6 could also feature a new search engine integration in 2013 that could do away even with Google Search as well.

Few have reported on it, but there is plenty of evidence to support that Siri is a search engine in its own right. It was reported earlier in the year that Apple has entered into a strategic partnership with the Wolfram Alpha search engine database. Together with the big investment in data centers that Apple has made for iCloud, Cupertino certainly has the technology and capabilities to make a bigger, better search engine in Siri that works quite differently from Google Search, delivering search results from vast data caches as well as through the indexing of websites.

It’s hard to imagine the iPhone 6 or any future iOS device coming equipped with a search engine integration that is not Google. There’s no doubt that “Google” is ubiquitous with “search.” But if Apple can manage to greatly improve the Siri experience on iOS 6, it could indeed see the total scrubbing of Google from the iOS experience.

By Michael Nace

Michael Nace

Michael Nace is the Publisher of the iPhone 6 News Blog. He began writing about the iPhone in 2010 with the launch of the iPhone 5 News Blog, which to date has had over 12 million visits. Michael’s posts have been syndicated on the Drudge Report, the Huffington Post, and Google News, and quoted on various leading tech websites.

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9 Responses to “iPhone 6 Could Be “Google Free” In 2013”

  1. Jeffythequick Says:

    First off, it’s just me, Jeff in Everett, but I’m consolidating identities, and for this site, there it is (unless, of course, our post counts carry over, then I’ll go back ;)

    As for the dropping of the Google apps, thank goodness, but what about flash videos on Youtube? Will those play?

    This question is asked in ignorance, as I thought that FLV files were Flash, and since we don’t have that on the IOS devices, that the Youtube app was the way around it.

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  2. Joe Says:

    Felt like being verified on this site, just to be on here for when we start our discussion of the iPhone 6th generation. I really enjoy this community of people that we’ve had on these blogs, it really opens my eyes to things I wouldn’t have normally seen, or thought about, just by simple research myself. But Google free? I love using Google, but hey, I don’t mind my iPhone being Google free! ;)

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  3. Pan Says:

    So I guess we’ll be migrating to here then, Michael??

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  4. GetSwole Says:

    Good! I’d much rather like to see google fall while Apple rises. There are many things about google that I dont support. I also think they have a very poor management team, and one of the worst marketing teams in history of companies.

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  5. Kaptivator Says:

    Google free is pretty cool to me. At least I have a choice to add the app if needed and it not take up precious screen real estate unless I choose to by downloading the app. I’m pretty fine with just going through the browser when needed.

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  6. Michael Nace Says:

    Well, if you want to start following the iPhone 6 rumors and talking it up, Pan, then yup, this is the place. :-) We’ll still do articles on the iPhone 5 over on the iPhone 5 blog, though. So, you can check back there from time to time as well.

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  7. Jason Grimm Says:

    W00t iPhone 6 talk already. You are quick on the draw mister. ;)

    It’s suprisIng Google kept the maps app so simple & dated. I wonder why & I can only assume that Google wants to save the good map app for its own Android. That maps app annoyed me. I just found out that I could download another google YouTube app that is better & updated, though still lacking functions such as inbox messages. But interestingly, videos will play in the small window with comments viewable underneath when phone is held in portrait mode. Turn to landscape & you have full screen video.

    To answer the question above, using safari to view YouTube is decent, no you can’t view the video in small window with comments under but you can click the video & the YouTube app opens playing tye video. Remember, YouTube encodes its videos into Flash flv AND mp4.

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  8. Laura Says:

    Can I post a funny link??? If not, I’ll understand. It made me laugh. http://buzzfeed.tumblr.com/post/31471185952/i-dont-know-about-you-but-i-would-totally-use

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  9. Idk Says:

    In 2013 they probably won’t make the iPhone 6 they will make the iPhone 5S in 2914 they will make the 6

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